Albertsons Gets Altitude

Picture taken in 2019 by author
Built in 1991 adjacent to the Wal-Mart in its pre-Supercenter days was an Albertsons supermarket (2205 Longmire), the first store of its kind in town (#2702 post-renumbering when it became part of the Houston division, as the Skaggs Alpha Beta also converted). Despite coming in with relatively low prices, thanks to the expansion of H-E-B Pantry and the pre-existing Kroger market, Albertsons would never really thrive in this town, despite beating or tying Kroger for store count of full line stores until 2006.

Albertsons is on the left, Wal-Mart is on the right completing its first expansion.
Despite the fact that it was much closer to my family's house than Kroger or H-E-B Pantry, my family actually never really shopped at Albertsons due to it being more expensive than those two other stores. As my family bought lots of groceries due to a growing family, it was more cost-effective to make the extra miles to H-E-B Pantry (later the full-line H-E-B) or Kroger (the location at Southwest Parkway and Texas Avenue), so it was fairly rare that I even went to it at all.

Around 2002, it remodeled, as the grocery market was heating up around it, probably to compete with the Kroger a mile north of it (an updated, albeit badly, Greenhouse model, and also one that outlasted a Winn-Dixie Marketplace catty-corner to it), and a large (Signature store) Kroger that opened in 2000 a mile south of it (also holding a Longmire address, natch). The décor of Albertsons in its early days wasn't all that memorable (I believe it was the "Blue & Gray" model), but I remember that a large mirror that you ran the length near the checkouts. Apparently it was where the break room and offices were. The remodel also added a Starbucks Coffee kiosk, and if I recall correctly, changed it to the "Marketplace" décor package (see above link) from the "Blue & Gray" model. It should've been surprising that the store remodeled at all (along with adding a third store in Bryan) as all around the same time, Albertsons was selling or closing stores across Texas, pulling the plug on the San Antonio, South Texas, and Houston markets, leaving a just few scattered stores that remained (along with North Texas, Austin, and Dallas-Fort Worth).

A few years after this remodel, it also added a little Sav-on logo to the front, as the chain tried to make an ill-fated attempt to capitalize on the Sav-on name like Jewel-Osco in the mideast (never mind that by that time stand-alone Sav-on drug stores had long vanished from the Texas market).

Seeing as how I don't have interior pictures (a visit less than a year ago had the store gutted entirely down to a shell), I'm going to try to walk through what I remember. Albertsons had two doors on either side, you walked in the alcove, grabbed your cart, and in the right, that was where the bakery and deli sections were, in the back was a fairly long fish counter that always smelled like fish because they couldn't move the product fast enough, on the back left was the dairy and ice cream, and in the front you had the customer service section. I think the produce was on the left side, and the Starbucks was definitely on the right. There was also a video rental place, we went there around 2003-2004. The discs were scratched up and it even had some old N64 (maybe even SNES!) games for rental, but the disc rental was cheap. Later on, this was totally gutted for Texas A&M sports apparel (I think it was in 2005), which would remain until the store's closure in 2008.

The summer 2008 closure seemed to confirm a long-standing rumor that Wal-Mart would buy the store for a Supercenter expansion, and in 2009, part of the store was demolished to make room for a physical expansion. After the Walmart was finished, the exterior walls of the old Albertsons were repainted a different shade of brown to match Walmart's color palette.

Ripping into the old Albertsons, 2009.
Walmart actually uses the back of the former Albertsons for storage and occasional other uses (sometimes the front of the gutted store was used for hiring fairs), and there's even a physical connection to the store's back to the current Walmart.

Post-Walmart expansion
Sometime in late 2016 or early 2017, I noticed that the front of the former Albertsons was being renovated into a new storefront...Altitude Trampoline Park, which would open August 2017. I ended visited the trampoline park with some family members, and created some new memories in a place that had long been vacant. Next to the Albertsons included some smaller stores with blue awnings, also with the 2205 address but suite numbers. These included Western Beverages (changed in 2016 to "WB Liquors & Wine" as part of a chain upgrade) and a few others. According to archives I found, Austin-based ThunderCloud Subs even had a store here at some point in the mid-1990s.

Previously posted on Safeway and Albertsons in Texas with some mild changes and additions.

UPDATE 12-12-2020: Reports are that likely owing to the difficulties of closure from COVID-19, Altitude Trampoline Park has permanently closed. There were also some minor edits made to differentiate the "front" of the former Albertsons (which Altitude used) and the "back" (which Walmart still uses).

Briarcrest AppleTree

Village Foods back in the AppleTree days. (Picture from Holcombe of Hidalgo, used with permission)
In the late 1980s the Houston Division of California-based Safeway Stores began planning a new larger, store to replace store #720 at Briarcrest and East 29th Street (located catty-corner to it). Less than six months before the store opened, however, it was announced that the Houston Division of Safeway was spun off as a new company (officially management-led but in reality highly leveraged) licensing the Safeway name and products. It was under this arrangement that Safeway #1193 (1760 Briarcrest) opened in November 1988. Less than a year later, it was renamed as AppleTree, becoming one of the largest and best-looking stores in the chain at 55,000 square feet (it seems it was based after the "Food Emporium" prototype, based after a similar Safeway at 2300 Gessner in Houston).

The new AppleTree chain's issues with debt, the unions, outdated stores, and the lack of financial stability (Safeway held most of the real estate) caused the new company to suddenly face death, just five years after the opening of the new supermarket the whole chain was being dismantled and looking for buyers.

The Bryan-College Station stores were unusual in that they were the last six stores remaining and operated as an independent supermarket chain. By 2003, that was knocked down to just three stores. In 2008, with the Culpepper Plaza store long since closed as well as an abortive attempt at a new store in Spring¹, the store was sold to its landlord Jim Lewis². Once again it would keep the name it had before before renaming officially to Village Foods in spring 2009. The store was also kept open with city benefits, with the City of Bryan promising a 50% sales tax rebate if Lewis employed a minimum of 30 employees.

Under Village Foods, interior upgrades were made as per agreement (the c. 1988 big glossy photographs of food were replaced with Benjamin Knox paintings, with other upgrades happening during the store's lifespan). New gluten-free items and organics were added to differentiate it from H-E-B and Kroger, but that created a problem with long-time customers, believing that it might be too "fancy" and upmarket for regular shopping, while creating a disappointment for everyone else. (Village Foods didn't have a bulk section) and mostly relied on the "local" store schtick (complete with all the problems of a "local" store from higher prices to nepotism hires³). Despite trying to improve some of its features, after the collapse of Stover Boys in 2011, Charles Stover was brought on to manage the luncheon and deli area, which was merged into "Stover Bros. Café".

I only went to the pre-Stover deli once—it originally offered "Blue Plate Specials", which were things like lasagna, but Stover soon expanded the menu to include gourmet hamburgers and fries (carryovers from Stover Boys) but unfortunately wasn't able to use/brand everything due to complications from the Stover Boys bankruptcy. Stover changed some things in the deli, including vastly expanding the deli meats and cheeses to the standards of other supermarkets (I remember the part that originally faced the front of the store, which now featured Boar's Head deli meats, originally had things like chips, including a brand of tortilla chip I enjoyed). While much of the traffic from Stover Boys was gone except for a small band of loyalists, Stover Brothers eventually built up a new following, enough to talk about expanding the seating (which never happened). Stover Brothers eventually deteriorated over time, by 2013 a number of items had been discontinued, such as a milkshake made with homemade Mexican vanilla ice cream (replaced with stock Blue Bell) and a great pastry called the "White Trash Donut" (later rebranded to "Southern Fried Doughnut"), basically a beignet with tres leches sauce (and I think vanilla sauce as well). Despite Stover's departed presence after a few years, many items remained permanently changed, like the potato salad. (Possibly the rotisserie chicken as well--unlike the greasy mess of other roti chicken, it was a rich recipe that involved a citrus/garlic marinade)⁴. In 2013 there was even a return of Hebert's Cajun Food, having been evicted of their shack at University Square, and briefly operated out of the "Southern Comfort Road Trip" food truck Village Foods had.

Despite the City's subsidies and Lewis' own subsidies (reducing Village Foods' rent by a third by 2015)⁵ the store was a loser⁶ and Village Foods was closed permanently in February 2016. Over 2016, the building was slightly altered, including removing the peaked roof for what would be the Urban Air Trampoline Park, but also adding ALDI to the eastern third of the ~50,000 square feet building (on the left side if you were looking at it head-on), though it completely gutted the building, down to removing even the concrete floor. The only thing really left is the columns, and despite ALDI's fairly bare-bones nature, it is much cheaper and much nicer than Village Foods ever was. Urban Air opened over a year later in January 2018 with the new 1758 address and ironically retained more of AppleTree's architecture. I took a look into Urban Air's re-use of the upper level of AppleTree, which used to have restrooms (nominally for employee use, but was often used by customers; the ground-floor restrooms were much smaller), a break room, and offices, but it was completely gutted. There was a new staircase where the restrooms were.

<sup>1. See Houston Historic Retail.
2. There were other stores in the center including Pro-Cuts (later "Brazos Cuts" and currently "Level Up Barber Salon") at 1770 Briarcrest, Clinica Hispana (there in 2013; 3410 East 29th Street), Austin Driving School (3412), and Molly Maid (3414).
3. I held off on a LONG time about this but there were nepo hires who were wildly unqualified for the job they were given.
4. I have no idea if Safeway was doing rotisserie chicken in the late 1980s, and what was the program before. Was it a carryover from an AppleTree initiative from the early 1990s? Was it put in under Kubicek's ownership? Who knows!
5. I think this was mentioned on TexAgs as to why the store was closed and leased to ALDI instead.
6. There were a variety of factors working against the store but the biggest hit post-sale was the construction on Briarcrest in 2012-2013 that added medians but also permanently sealed their main entrance off of the road.</sup>

UPDATE 03-23-2025: The last update was in 2019 but it was revamped again with less emphasis on Village Foods itself (despite being closed by 2019 the post STILL read a bit like an advertisement) and more as the history as a whole. There's a few pictures more of VF as AppleTree from Holcombe of Hidalgo as seen here (for instance); the forest green color was AppleTree's efforts. You can also see another page with some Village Foods pictures I took in the early 2010s with (mostly) my old cellphone camera here. Removed [2010s], added [29th street], [barber], [retail].