Wednesday, August 10, 2011

Campus Theater


A much, much, better version of this 1989 shot is found here. This version is from TexasEscapes.


217 University Drive

The Campus Theater opened in Northgate in 1940, on the corner of Boyett and University. It was the first theater in College Station, and ended up lasting a very long time. Done in an art deco style and with a single screen (it had a balcony and cry room, too!), it survived sometime into the mid to late 1980s as competition forced it out of business (or maybe the Schulmans, which owned and built it, closed it in '85, along with their theaters in downtown Bryan. Makes sense in the timeline). (Here is an awesome shot of the cinema not too long after opening, but I don't have permission to post it).

After the theater began to deteriorate, around 1995 it finally reopened as Shadow Canyon, which soon after gave it a dreadful makeover by covering over much of the building in wood to give it a country-western theme, and that's been the type of tenant of it's been ever since. Shadow Canyon did well initially, but within a decade, they were out, after they started charging a cover and used gimmicks like wet t-shirt contests to gain attendance. Next up was Midnight Rodeo, which still has locations in San Antonio and Amarillo (an Austin location has closed since 2013). But the College Station location did not last nearly as long as Shadow Canyon, as it opened in early 2006 and closed by summer 2007. (There was another location in Katy Mills in Katy that closed about the same time, and was replaced with Circuit City, bet that went well for them). In 2008 (at least I think it was 2008), it became Daisy Dukes, owned by the Dallis brothers, which was a country-western dance hall. As you can see from a Panaramio picture below, it's obviously the same building, but horrible things have been done to it (sorry I lack a better picture).


Panoramio user rahulatiitd


So the building was clearly mauled, but it got worse. In spring 2013, Daisy Dukes took advantage of the upper level the original building had and opened rooftop seating right above the marquee, with seating and televisions. This was not only ugly but also raised the question if the circa 1940 roof clearly not designed to support tons of people would collapse one day (then again, these sorts of things were done with all sorts of redundancies). By November, it was renamed to Duke's, and by summer 2014 changed hands to The Tap's owners. Prior to this time, there was a lot of drama with the Dallis family including squatting in the Café Eccell building, DUI arrests, and the fact that a former manager of DD's (and an estranged brother, at least publicly) was arrested for something more major, and while initially The Tap talked about the space becoming "No Name Saloon" (which was just a temporary name and never actually on the marquee, the closest to that being when they were changing signs).

Their Twitter page actually "borrowed" the same Campus Theater page I had linked to (and I am absolutely sure they saw this page), but not only did they not restore the facade (not that I expected them to do so at all but the opportunity was there) it just remained a trashy dance hall, this time named Boulevard 217.

As a "parting shot", here's a from-the-back-seat picture I took of it on the night of October 30, 2014.

Horrible picture, I know, but it gets the point across



Editor's Note: This post was rewritten in 2015, but at the end of 2015, Boulevard 217 closed, and was replaced with Shiner Park, which opened for the fall 2016 semester.

* This was cited from a link from The Eagle (now dead), but the URL indicated it was the June 8 2007 issue, if that helps.

3 comments:

Anonymous said...

I heard that in its last incarnation as a movie theater it showed "grode flicks" (porn).

Pseudo3D said...

Updated to reflect more accurate reopening date

Anonymous said...

The midnight rodeo in Austin is still open.