Sunday, August 18, 2019

Northgate Subway and the University Drive Food Court

One restaurant for the price of three! (Picture taken by author, 8/19)

It makes me wonder why there aren't more buildings that house multiple brands of restaurants, arranged with common seating and other elements (restrooms, etc.), except in the occasional larger gas stations, Taco Bell/KFC stores (or other variants), or mall food courts. Yet that was the Northgate area got in the late 1980s at 601 University.

Today, a massive 24-hour Subway takes up the building, complete with a whole line dedicated for the Subway "pizzas" and a drive-through, which is rare (perhaps because of an unflattering appearance in Lethal Weapon 2? [link contains strong language]), but began as something more intriguing.

In 1988, the building (all new at the time) contained 31 Treats, a much smaller Subway, and Little Caesars. 31 Treats was apparently a rebranded Baskin-Robbins, though it was a Baskin-Robbins later according to a picture I saw once (in Project HOLD, but couldn't find it again).


Prior to Rusty Taco's move in, 2011. Notice the evidence of the Baskin-Robbins actually being called "31 Treats".


Baskin-Robbins was ultimately short-lived, as Smoothie King got their certificate of occupancy in 1993 and opened soon after. Little Caesars survived into the 1990s but at some point closed and was replaced with Papa John's.

In 2001, Papa John's expanded into the vacant Smoothie King space, bringing its 900 square foot space up to 1,500 square feet and added an eat-in area. Sometime around the late 2000s, Papa John's closed up shop at Northgate, and the space was extensively renovated to become Dallas-based Rusty Taco, which was open 24 hours, and opened in October 2011.

Looking west on University. August 2019.

However, the summer hours were severely restricted in summer 2012, turning it into a mostly lunch-based option, and it closed shortly after the fall 2012 semester started.

Yelp! is the best resource if you'd like to read more (and it pictures of the front, too!). It was cheap taco place (cheaper than Fuego, and it showed) the tacos were $2-$3 each and were full of meat, with the flagship item being the "Rusty Taco", a taco filled with reddish-colored meat. The Dallas-based chain has locations as far out as Minneapolis, and even incorporated a garage door in the restaurant in lieu of windows, creating a hybrid open-air restaurant. They also had very cheap beer ($1 Pearl).

According to a guy who worked at the Daily Ruckus, Rusty Taco's pricing was fundamentally flawed since the cheaper breakfast tacos (eggs instead of meat) had thin profit margins, but that's what was most popular, and none of them were particularly good--the tortillas were small and tasted no better than what you could find in a grocery store.

In 2013, after Rusty Taco closed, Subway ended up renovating the entire building for their restaurant. (I believe they moved into the Rusty Taco portion, then renovated the old side).

I should also mention what was here before the "food court", in the 1970s and early 1980s it was the home of an ARCO gas station. In 1986, according to Project HOLD, files were made with the city to renovate the now-closed gas station (now closed) and expand it into a restaurant called Peso Exchange. As far as I can tell, this never opened, but it is an interesting piece of trivia. Additionally, the University Drive Food Court name is derived from an official document, but in research for this document, I was unable to reproduce the name of it as searching in the city database is difficult.

UPDATE 06-21-2023: Subway was one of the many restaurants that ceased 24 hour service after March 2020. Furthermore, the restaurant downsized, with the Stasney Street side of the building becoming a leasing office for "The Field House". (I believe this has since been rendered obsolete, but it opens up the possibility of the space becoming a multi-restaurant site as it was prior to a decade ago).