Saturday, May 3, 2025

Wendy's "Tiger Town"

The Wendy's/Exxon signs are original, but are unfortunately getting faded. (Photo by author, 5/25)

With this post we'll cover all of the local Wendy's restaurants, the first one in Bryan (since closed), the College Station location (still open), the Holleman/Harvey Mitchell Pkwy. location (now closed), and finally the combo gas station one.

In June 1998, a combination Exxon/Wendy's opened at the corner of Highway 6 and William Joel Bryan Parkway (initially as "2000 South Highway 6" but 891 North Earl Rudder Freeway within a year). This was the very first combination true gas station/fast food restaurant in the Bryan-College Station area (if you don't count stuff like that Subway inside the Texaco in south College Station and other counter service operations).

Wendy's served nachos?! I guess they still had access to Superbar-type ingredients...but pitas too! (source)

While the Exxon branding remained, in 1999 was bought by Kolkhorst and ended up being Rattlers' Country Store #3 when the chain was rebranded as such around 2003. Basically it was the twin of the Holleman/Harvey Mitchell store (except with an Exxon). While the Wendy's roadside signage has yet to receive the 2013 logo (phew!) the convenience store hasn't been as lucky. It became Stripes in 2015 (officially) which got bought by 7-Eleven a few years later, but rather than convert the stores (it never even got Stripes' version of the ICEE, "Slush Monkee") it ended up becoming a "zombie" Rattlers with no 7-Eleven association. There was a point around 2018 when they had the 7-Eleven products (no full branding and the ICEE machines were still there) and a rebrand seemed around the corner, but then a few years later (with the Rattlers name still on the store) that was all gone with generic red-and-yellow cups for fountain drinks and no 7-Eleven products. The last time I checked (2024), the Brenham store (at Highway 105 and Blue Bell Road was a similar situation.

UPDATE 06-21-2026: Some parts of the post were clarified better.