This post was originally made in 2021 when 4613 S. Texas Avenue was still a Fairfield Inn, as it had been since the mid-1990s.
But to go back we need to look at what it was before. The site it sites on has its own history, with two lots originally on the site, 4613 and 4611. 4613 was the first building on the site, opened in 1957 as "U-Pak-M", a small locally-based convenience store. Following a new schedule set forth by a Dallas based convenience store that made the schedule its own gimmick, the store was open from 7 am to 11pm, and had one other location, at 3800 S. College Avenue, which is now Mini Mart (or "Mini Mini Mini Mart"). In the mid-1960s, U-Pak-M closed and became a new restaurant in 1967, the Barbecue Barn. It appears Barbecue Barn folded around late 1968; no reference was found afterwards. Western Seas Steak House opened sometime in late 1970 or early 1971, followed by Little John's Barbecue in 1973, and then Red Barn Cafe. In 1976, the owner of Arnold's Barbecue at 801 Texas Avenue moved to the location (Thomas Beltrand) and as a result of this move changed the name to his own, despite advertising "New Name in New Location", Tom's Barbecue (no "Steakhouse" yet) was the new name of the restaurant. (It would move to 3610 South College Avenue in 1985...and later, open a College Station location). The building was never used for retail or restaurant use again, with occasional use by third parties like a haunted house in 1989.
In 1965, an A&W drive-in restaurant opened at 4611 South Texas Avenue, one of the first restaurants operated by the Ken Martin restaurant group. According to the Facebook group Bryan-College Station, Texas: Now and Then (friend of the blog), the last reference to A&W found in newspapers was November 1975 that mentioned the restaurant needed a new owner. Well, given what was happening to A&W's parent company United Brands at the time, it's no surprise that A&W closed up shop locally!
The good news was by that time, United Brands had started a subsidiary to sell bottles and cans of A&W root beer in stores (today owned by Keurig Dr Pepper after it changed hands several times) but the A&W restaurant (separated from the bottling side) would not return to the area until the late 1990s, and then, only briefly. Anyway, it appears that the former A&W was boarded up and condemned, the only reference is it being a "dangerous building" listed in a 1983 report.
In July 1994, Fairfield Inn opened (early plats read "Heritage Inn #1", possibly a cancelled earlier plan), a budget/economy chain launched by Marriott in the late 1980s to compete with lower-end motels and hotels like Days Inn and Hampton Inn. The hotel, at 4613 S. Texas Avenue, is the furthest south business on Texas Avenue in Bryan (even across the street is College Station). This remained a part of the Marriott family up until 2023 when it was converted to "SureStay by Best Western" (SureStay by Best Western Bryan College Station) before becoming a regular Best Western a year later.
UPDATE 05-16-2025: New rewrite with updates.