Former Cow Hop

Putting things into perspective. 317 University is El Jefe in this shot. (March 2020, by author).
In our most recent excursion to the Northgate drag, we covered the areas to the east of this building (currently home to Freebirds as it has been for the last 30+ years) and to the west, currently Whisper Sister Shots. We've never covered 317 University in detail, though.

The oldest record I can find for the building is "Smittys Grill" at 317 Sulphur Springs Road, as University Drive was known back then, and by 1964 Lew-Ann's Restaurant (which made doughnuts in the morning) and per the Battalion it was still open by 1970, but by 1971 it was gone and to be replaced with another restaurant, The Burger Hut. (You can see a bit of Burger Hut in the background of this photo). Burger Hut sold out and in 1978 became one of Northgate's most fondly remembered defunct establishments, the Cow Hop. From a few articles the Eagle published, it opened under the ownership of Al Scazerro. It changed hands to Wes Gideon in 1985, and again to Jim McGuire in 1989 (even opening a second restaurant at Culpepper Plaza, the Cow Hop Junction). At some point it expanded to 319 University next door.

In 1993 it moved to a stand-alone location at 317 College Avenue and the combined spaces became The Bullseye, but by 1995 it had divorced from 319 University and became King of the Roadhouse (see 319 University article). A new "Cow Hop" opened in 1996 following the closure of the original restaurant and purchase of the name, but the "new" Cow Hop closed by 2001. Following this, it became a bar, Big Pauly's (full name of "Big Pauly's Garlic Room" in business records) but that was short-lived, with Mad Hatters opening in 2002 and operating until 2019 (longer than the Cow Hop had ever been there—if you don't count the revival). El Jefe (aka "El Jefe - the Tequila Boss") opened in the fall of that year but closed after spring 2023. Freaky Tiki opened in August of that year, and that's what it still is today.

Editor's Note: For a very long time there was a sidebar in this site that read: "This is a one person site and I make no money off of it. You can help by doing the following: Commenting! It's easy, it's free, and helps this site feels more lively. Share memories, ask questions, or just post something positive about the site. It will be approved shortly." It has been removed as I am changing the format slightly to allow actual donations through Ko-fi. It will be active through at least a trial run.

Max Food Mart at Deacon

The old frontage road right of way can clearly be seen. (Picture by author, June 2025).
Max Food Mart/Texaco at 3300 Texas Avenue South opened in 1996 (part of a small chain of convenience stores in the area).¹ I should note that as part of this post, originally, the frontage road in front of some of the businesses just north of here connected to the frontage road of Highway 6 South. Since the Highway 6 bypass was built in the 1970s, prior to around 2006, there was an intersection here with the southbound one-way traffic from the bypass intersecting with Deacon. To the south was Texas Avenue turning into an entrance for Highway 6 south with the northbound lane going from Highway 6. To the south at Deacon was a two-way frontage road that paralleled Texas Avenue up to Wal-Mart and became the southbound Highway 6 frontage road for the section south of Texas Avenue. Yes, for a time, you could drive straight from Nantucket Drive to the Wal-Mart parking lot and back without making a single turn or getting on the highway.

Around 2006, that all changed, and the set-up was altered. The road that paralleled Texas Avenue was cut off just past what was Petal Patch at the time, redirecting all traffic down an alleyway that had access to Pepper Tree Apartments (in the early 2020s these were fenced off) and Wings 'N More, with the two lanes from Texas Avenue went to the frontage road south (now all one-way) or the highway. As a kid, the frontage roads meant that we were getting close to the highway, and at that time if we were going that far it meant a trip out of town. Even into the early 2000s when there was commercial activity at Rock Prairie (most notably the Kroger shopping center) and Greens Prairie Road (the school, the McDonald's/Exxon), that was pretty much it, and nothing much until you got to Navasota.²

In any case, the other thing that made this Max Food Mart unique was a Subway counter inside the store, which remained up until 2010 when it was relocated to Tower Point. The space has been partially gutted for a beer cave but most of it just remains boarded up as a poorly-utilized backroom. The Max name had already been dropped by 2007 (and had converted to Shell from Texaco in 2003).³

1. I don't know what happened to Max, as late as around 2019 they built that new Chevron in Wellborn, but have since removed that branding. The only one I know of that still uses the name is the one at FM 2154 and Rock Prairie Road.
2. Some of this was taken from this post, though has been updated. As of this writing, that post is to receive a major re-do.
3. You may also remember that Max Food Mart had a deal with Krispy Kreme to provide donuts in their stores around 2003-2005. This stopped when franchisee Lone Star Doughnuts collapsed. More information on Houston Historic Retail.

Archie's Taco Bell

Half-page advertisement from opening in 1976 (The Eagle). Taco Bell needs no introduction¹ and has thrived in the Bryan-College Station with seven locations, the most recent one (as of this writing) opened in Jones Crossing as mentioned earlier this month. However, we haven't covered Taco Bell that much because other than the short-lived Blinn location and at Northgate (built as a James Coney Island)², we haven't done much discussion of them, partially because once they're there, they haven't closed.

The exception to that (besides the Blinn one) was the first Taco Bell in the area was 3901 South Texas Avenue, Taco Bell #1261. This operated from September 1976 to 1996 and was colloquially known as Archie's Taco Bell (even in advertising, though not on the building).³ Archie's Taco Bell had a unique (and annoying) quirk—for whatever reason (allegedly due to traffic flow), the drive-through window was on the passenger side. The 1996 closure date lines up with the opening of the Taco Bell at 3501 East 29th Street (which has the drive-through window built correctly, but like Northgate's it wasn't built as a Taco Bell), so it might have moved at that point⁴. In 2003, the abandoned building was expanded and heavily modified to be Frittella Italian Cafe, operated by the sons of the owner of the original Pino's in Houston. Frittella closed at the end of March 2022, but reopened in June 2023. (I'm not sure of the reason.)

1. In the 1970s, which this entry covers, most Taco Bell food was prepared fresh, not overly processed like it is today. This 1970s commercial may seem like propaganda, but in those days they really did do stuff like make beans from dry.
2. Updated as of this writing. It doesn't change much but confirms the dates and adds a bit on the Texaco it replaced.
3. Archambault built a few more local Taco Bell stores before he retired, the Harvey Road Taco Bell was "Archie's Taco Bell" as well.
4. Indeed, in 1998, even after Archambault had divested his share in Taco Bell, 3501 E. 29th Street is listed as "store number one" for local purposes.

The Veggie Garden

Advertisement for The Veggie Garden shortly after opening. (The Eagle).
The rapid clip of updates (at least once a week) of 2025 came to a screeching halt after the former Roy Rogers and I figured it was a good place to stop as I had been feeling burnout, in the meantime I continued on with updates when relevant.

One of the "hidden" pages of the site, the Comm. Building Permits College Station in the Late 1980s, mentions a business called "Veggie Garden". While I've long wondered where and what this was, it was the original tenant of 3122 Texas Avenue South, a garden center/specialty food store, with produce, meats, cheeses, gifts, and other plants. It unfortunately had a short life, opening in March 1987, turning into a full restaurant in September 1987 (salad bar and deli, though kept the produce sales) but closing in the fall of 1988. While it would never be a restaurant again, in 1990, it became the new home of Valley Cyclery, before moving in 2001 to 107 Walton, then became the third home of Petal Patch, a long-running local floral shop.

The former "The Veggie Garden" building has gone through tenants over the years. (Picture by author, June 2025).
I haven't talked much about Petal Patch but its relatively recent demise without much press and its long history deserves a mention. It opened as Petal Pushers in late 1975 but renamed to Petal Patch a year later at 707 Texas Avenue (it appears to have been because it was sold to a new owner, Pat Humphries). In 1992 it moved to 1919 Texas Avenue South (while the old location was reopened as another flower shop under the name "A Flower Cottage"). 1919 was where it would remain until until the early 2000s when it moved to this location. Around 2011, it moved out to Bryan where it would be for over a decade before winding down business in the early 2020s (at some point ownership had changed again).

Back at 3122 Texas Avenue South, since around 2012 it has been the home of Ashley & Company. Ashley & Company keeps a low profile these days—it's appointment only (and this seems to have happened before 2020, with the removal of the overhead sign around 2017). For what it's worth, an ad from 2011 (when it was empty) mentions the building had two floors.

Editor's Note: The Century Square article received a big update. Pooh's Park received a smaller one.