The Diamond Shamrock at the End of Texas Avenue

This new April 2025 photo (by author) shows both Burger King and its less successful neighbor. In previous versions of this post, this covered the entire end of Texas Avenue (briefly touching on things that would eventually receive full updates like Barry Pool Company), and up until recently still waxed nostalgic on the importance of the "last intersection" of Texas Avenue and the world beyond...but I've made my nostalgia clear in writing this entire blog.¹ For years there was a Diamond Shamrock at 3129 Texas Avenue South (listed as "Big Diamond No. 1" in some materials) that based on listings and aerials, opened between 1984 and 1989. It even featured a car wash station in the back. I'm not sure when it closed (2005?) but it was torn down by December 2006.

Burger King was the only occupant of the former Diamond Shamrock site for years. (Photo by author, ~2014)
A Burger King partially redeveloped the space (same address) and opened in 2008 (the Villa Maria/29th location opened first), this Burger King opened almost a year after the one at Culpepper Plaza closed (which was torn down and replaced with a Chick-fil-A). However, even with Burger King's construction, there was still a good amount of space leftover, and after over a decade, was finally built out as Boomtown BBQ Company, a restaurant out of Beaumont and located at 3125 Texas Avenue South. This restaurant opened in August 2020, which was still a bit of bad timing for obvious reasons and closed in February 2022. So-Fly Chicken Sandwiches (part of the Eccell/Burger Mojo group) operated from July 2022 to mid-March 2023. Allegedly, this was because the owners reportedly had a good offer on the building, but it fell through (the rumor was Taco Bell, which would later show up at Jones Crossing), languishing for two more years until the announcement of Mojo Tortilla Company (in the vein of something similar to Fuego) in April 2025, but it won't open until sometime closer to fall.

1. The original post described how the roads around here were reconfigured. This was moved to a new article.

UPDATE 06-21-2025: Major post update, stripping some parts and integrating previous updates. Better dates, too.