Tuesday, February 3, 2026

The Shipley's That Sold Hamburgers

The little "Entrance" sign doesn't light up anymore. When did it ever? When was it installed? (Picture by author, 1/2026)
Picking up immediately after The Now-Defunct Dairy Queen on Highway 21 is another Bryan restaurant that deserves to be covered, 3310 South College Avenue. The first reference I can find for 3310 South College Avenue (subject of today's post) is in 1970 with Shipley Do-Nut Shop, a significant departure from the modern Shipley's in that it had a more complete menu including hamburgers ("Flame Burgers") and milkshakes. This did not seem to be a corporate decision out of Shipley's Houston headquarters (none of the Houston locations seemed to do this, even in that time) and more of a liberty taken by the franchisee1; continuing to do this even as of 1981. In 1982 Shipley moved out to its current location at Villa Maria and Cavitt and dropped the hamburgers from the menu, with the College Station location opening in 1984.

After sitting vacant for nearly a decade it reopened as Archie's South College Grille. Teaming up with E.C. Archambault of Archie's Hamburgers and Archie's Taco Bell, the restaurants operated as essentially a dual-branded operation...with two restaurants and dining rooms. For whatever reason it did not work out in that form. In fall 1992 this was retooled as The Country Diner (without Archambault) but that too closed within a few years. In August 1994 Wok Express, a Chinese buffet, opened (closed in late 1995). Golden Dragon replaced it in early 1996 but didn't make it more than three months. Bruegger's Spuds opened in 1998 but also failed within a matter of months. Burger House, however, opened in fall 2000 and became far more successful, lasting 25 years and counting, more than any other establishment in the spot combined.

1. As I understand it, this wasn't uncommon for product-based franchisees back in the day. Kentucky Fried Chicken was notably a menu item originally, not a full restaurant, with a lot of variations and options for Orange Julius, too.